Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

Businesses are always under pressure to get new customers, raise brand recognition, and keep long-term ties with custome ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

When teams discuss marketing investments, the conversation often centers on advertising, social media, content creation, search engine optimization and digital campaigns. Public relations is ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more. A marketing strategy is more than a document. It’s a high-level plan that defines ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

BOSTON--(BUSINESS WIRE)--Matter, an award-winning PR, marketing and creative agency, today announced an expanded focus on strategic video production services designed to help brands create more ...

Product development focuses on creating new and innovative products or enhancing existing offerings to meet your target audience’s changing needs and preferences. By investing in research and ...